AdWords, now known as Google Ads, is an online advertising platform where businesses can create ads to appear on Google’s search results pages and other Google partner sites. Advertisers bid on keywords to have their ads shown to users searching for those terms.
Yes, in addition to Google Ads (PPC), we offer comprehensive digital marketing services including SEO, social media marketing, and email marketing to help you achieve broader marketing goals.
Absolutely! We offer consultations to assess your business needs and determine if ad campaigns are the right fit. We’ll help you understand the potential benefits and how they can align with your marketing objectives.
A PPC audit involves a thorough review of your existing pay-per-click campaigns to identify areas for improvement. We analyze your ad performance, targeting, and bidding strategies to optimize your return on investment.
Yes, Google Ads can be highly effective for international expansion. We can set up and manage global ad campaigns, tailor your ads for different regions, and help you reach new markets efficiently.
Results can vary, but many clients start to see improvements in traffic and leads within a few weeks of launching a well-optimized campaign. The timeline depends on factors like your industry, budget, and campaign setup.
Cost-Per-Click (CPC) is the amount you pay each time someone clicks on your ad. It’s determined by an auction system where you bid on keywords and compete with other advertisers.
Quality Score is a metric used by Google to measure the relevance and quality of your ads, keywords, and landing pages. A higher Quality Score can lower your CPC and improve your ad position.
Our services offer expert management, data-driven strategies, and continuous optimization to maximize your ad performance and ROI. We focus on delivering measurable results and tailored solutions to meet your business needs.
We use retargeting strategies to reach previous visitors who have interacted with your site but have not converted. This includes tailored ads that remind them of your offerings and encourage return visits.
You should create ads targeted at your ideal customers based on demographics, interests, and search behavior. We help identify and define your target audience to ensure your ads reach the right people effectively.